NOW SEEKING RIDERS & SPONSORS FOR 2026.
NOW SEEKING RIDERS & SPONSORS FOR 2026.
THE FIREFLIES ANTIPODES
WHY WE DO IT?
• FOR THOSE WHO SUFFER, WE RIDE •
Such is the motto of The FireFlies.
We ride to raise money and awareness for Snowdome Foundation - to help make the hope Australians can beat their blood cancer a reality. Inspired by the courage it takes to fight Leukaemia, Myeloma and Lymphoma, the riders embark on the arduous challenge of riding nearly 1000km over seven days. It’s an all too tragic metaphor for the challenge those 19,500 Australians, diagnosed this year alone, are faced with.
Snowdome collaborates with world-leading Australian and International blood cancer researchers to accelerate new therapies and bring next generation treatments to Australian blood cancer patients faster.
The FireFlies Tour was established in the UK in 2001 by Sandy Watson Scott “When cancer strikes a member of your family, it becomes personal.”
Sandy’s son Jake along with Adrian Moat, Nick Livesey, Tim Page and Chris Haworth rode through the French Alpes arriving in Cannes during the 2001 Lions Advertising Festival raising funds for the Hammersmith Hospital.
Since then The FireFlies has grown, first with The FireFlies West riding annually from San Francisco to Los Angeles, The FireFlies Antipodes, founded in 2015 by Wilf Sweetland, riding bi-annually in Australia and New Zealand, and The FireFlies Patagonia riding the steeps of the Andes each year.
OUR HISTORY
SPONSORS
Thank you to all of our generous sponsors! For all sponsorship enquiries, please contact fireflies@exit.com.au
